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Database Marketing Agency : ウィキペディア英語版
Database Marketing Agency

Database Marketing Agency (DMA) is a database company headquartered in Beaverton, Oregon. It is a provider of profitability systems to financial institutions in the U.S. and Canada that offer financial services in the forms of both retail banking and business banking. Banks in the U.S. are overseen by the Federal Deposit Insurance Corporation and credit unions in the U.S. are overseen by the National Credit Union Administration.
DMA offers its IDM Integrated Database Management System and research and analytic support to integrate profitability in management, finance, marketing, and sales. The DMA Institute Think Tank is its initiative for providing education and marketing research to the financial services industry.〔Murphy, M."Think Tank CEO urges credit unions to take on the big banks"Credit Union Times; September 2009 http://www.cutimes.com/Issues/2009/September%202%202009/Pages/Think-Tank-CEO-Urges-Credit-Unions-to-Take-On-the-Big-Banks.aspx Retrieved 06-07-10〕 DMA's IDM system, approach, measurement analytics, and strategic concepts provide a foundation for profitability, risk management and growth.〔Campbell, Mary-Jane "Best Practices for MCIF Strategies" http://www.cunamarketingcouncil.org/download/campbell.pdf Retrieved 06-07-10〕
==History==
Founded in 1996 by Rich Weissman (Richard Weissman), DMA's client base consists mainly of community banks and credit unions in the U.S. and Canada. Rich is a former Marketing Director for Bank of America, US Bancorp, and National Westminster Bank USA. He has spoken at several financial services conferences throughout the U.S., including those sponsored by the American Bankers Association, Western Independent Bankers (WIB), and others.
DMA has its headquarters in Beaverton, Oregon, a sales office in Florida, and a processing facility in Vancouver, British Columbia. Specifically, its headquarters is located less than one-half mile to the northwest of the TriMet MAX Light Rail Beaverton Transit Center or less than one-half mile to the north of the TriMet MAX Light Rail Beaverton Central stop, both serviced by the MAX Red Line and the MAX Blue Line.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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